Genesis Holistics saw sales crash from 1,300 to under 100 units/day, with ACOS spiking to 76% under a bloated, unsegmented ad strategy. Listings were hijacked, launches stalled, and the catalog lacked A+ content or variation control.

Ledge Lounger, founded in 2011, pioneered luxury in-pool furniture. Sales and ad performance were stagnant due to over-reliance on branded defense campaigns, fragmented catalog structure, and poor inventory forecasting. Off-season months saw overspend and wasted ad budget with limited keyword strategy.

Wild Naturals came to Vinculum after plateauing under their previous agency. While profitable at 4% TACOS, the brand was experiencing month-over-month sales decline. The account needed a growth-focused strategy that wouldn’t sacrifice profitability.

Raxwell is a U.S. industrial supply brand delivering high-quality personal protective equipment (PPE). Entering a saturated protective glove market, Raxwell faced weak returns on broad keywords, underleveraged brand assets, and difficulty standing out from household names.